PAGEN Represents the European Window Industry at New York Build 2025
PAGEN has once again strengthened its presence in the American market by participating in the prestigious New York Build 2025 trade fair, held on March 12-13, 2025, at the Javits Center in New York. This event is one of the most significant gatherings for the construction and architectural industries in North America, attracting thousands of exhibitors and visitors from around the world.
During the trade fair, the company showcased windows and balcony doors in Schüco and SALAMANDER systems certified for the U.S. market. One of the highlights, particularly among architects and designers, was the black PVC Premium Line MD window featuring gold accents and stylish muntins, as well as the aluminum Schüco structure, known for its exceptional resistance to extreme weather conditions, designed for use in hurricane-prone zones (HVHZ).
Visitors to the booth were also impressed by the quality of the PVC Comfort balcony door structure, which mimics real wood. Through product certification and meticulous attention to detail, PAGEN demonstrates that its solutions meet the stringent requirements of the U.S. market while ensuring safety and energy efficiency.
The New York Atmosphere of Friendly Encounters
For this year’s edition of the fair, PAGEN adopted a unique marketing strategy—“Your Window Friends,” inspired by the iconic TV show Friends, which was set in New York. The stylized logo and slogan, featured on the team’s T-shirts and promotional materials, were enthusiastically received by visitors. This creative approach highlighted PAGEN’s close connection to the American market and its openness to unconventional promotional activities.
New York Build 2025 was not only about exhibition booths and business meetings but also featured various attractions that enriched the event. Throughout the Javits Center, live music played, with New York jazz and alternative bands creating an extraordinary atmosphere. Street artists and performers further added to the unique ambiance. One of the most recognizable guests at the event was Bumblebee, a character inspired by the iconic Transformers series, who was invited to PAGEN’s booth. Such attractions drew not only construction industry professionals but also enthusiasts of modern technology and creative marketing.
Expert Knowledge in Conferences and Panel Discussions
An integral part of the fair was the numerous industry conferences and panel discussions featuring experts from around the world. Key topics addressed at the event included sustainable construction and innovative energy-saving technologies, challenges related to product certification for the U.S. market, and the future of smart technologies in architecture. For PAGEN, this was an excellent opportunity to gain knowledge, exchange experiences, and establish new business contacts that will support further expansion in the U.S. market.
Participating in New York Build 2025 marks another step in PAGEN’s strategy to strengthen its position in the U.S. The company has previously showcased its products twice at the International Builders' Show (IBS) in Las Vegas, in 2023 and 2024, earning recognition from an international audience. In 2023, during its 25th anniversary, PAGEN was a finalist in the "Best of IBS Awards" in the "Best Window & Door Product" category, making it the only Polish representative in the competition.
Modern, certified products, a creative marketing campaign, unique attractions, and a rich conference program made PAGEN’s booth a popular destination for visitors. The company continues to pursue its expansion strategy in the U.S. market, building a strong brand that is increasingly recognized in the American construction industry.